You do have to enter your credit card information, but it’s quick and obvious how to cancel. On the positive side, I will say that the free trial is actually free and is easy to cancel. If you’re on LinkedIn, you’ve likely seen the ads for LinkedIn Premium, offering you a free month. I found this to be a pretty lackluster result as compared to warm e-mails, but I think it could be a good building block for a broader LinkedIn strategy. In sum, I sent 10 InMails, of which two responded with the name of a different contact person at their organization, two responded with “Thanks!” and six didn’t respond at all, and I sent 75 connection requests with a personal note attached, of which 40 accepted the request but didn’t respond to the note, four accepted the request and did respond to the note, and 31 didn’t respond at all. There you go! That’s my two-word summary of the month, but of course there are a number of caveats that I’ll go into in this post. I signed up on August 25 and decided to send around 100 contact requests and as many InMails as the system would allow me to send, and see what happened.

I have a number of former students who’ve used it successfully, so I wanted to do my own experiment and test it for myself. Since forever, I’ve been wondering whether LinkedIn Premium is a worthwhile investment. So, first up is LinkedIn Premium…here we go! I can’t promise that this will be a series, but I do have a pilot project of at least one other method–Google Display ads–in the works. I set a goal for this year to experiment with some different marketing methods and see how they work.

Sign up for linkedin premium