The new Ford Performance mark is easier to integrate across various environments and spaces, including car liveries, merchandise/apparel, display assets, parts/accessories and in advertising.Ĭontinuing Relationships with Two Longtime Partnersįord Performance extended its relationship with two longtime partners in Multimatic and M-Sport for the basis of this project.

This expressive and engaging new identity will help position Ford Performance as a standout lifestyle brand with a sporting mindset. To coincide with the unveiling, Ford also is revealing new, global Ford Performance branding – a cleaner, simplified look that will now be featured on all its racing vehicles. Going back to Le Mans is the beginning of building a global motorsports business with Mustang, just like we are doing with Bronco and Raptor off-road.” -Jim Farley, Ford Motor Company CEO And now we’re coming back to the most dramatic, most rewarding and most important race in the world.

“Ford and Le Mans are bound together by history.

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